The 10 Best SEO Podcasts You Can Listen to Now (2025)
Whether you’re new to the world of search engine optimization, a seasoned pro, or just learning how to market your online business, these 10 SEO podcasts will help.
With episodes covering everything from general SEO tips to high-level search marketing frameworks and even work-life balance, you can pick exactly what you need.
We’ve included a link to a recent episode of each great podcast, too, so you can get a sense for what each one is like without leaving the page.
1. Crawling Mondays: The Best for Quick SEO Updates
Frequency: Weekly
Topics covered: SEO news, AI search, latest trends in marketing, analytics
Listen on: YouTube, Spotify, Apple Podcasts
The Crawling Mondays podcast, hosted by Aleyda Solis, is a great SEO industry news show with episodes under 10 minutes. Solis goes over the top SEO stories of the past week and offers short commentary to help you understand what’s going on.
I sometimes have difficulty listening to long SEO podcasts—my mind wanders—so I love that Solis covers key information quickly.
If You Like This, Check Out:
SEOFOMO, Solis’ full weekly SEO newsletter. She goes into more detail about the topics covered in Crawling Mondays episodes; you’ll also get access to information that’s not covered in the video.
2. EDGE of the Web: Best for In-Depth SEO News
Frequency: Weekly
Topics covered: SEO news, AI search, branding, data privacy
Listen on: YouTube, Spotify, Apple Podcasts, iHeartRadio
EDGE of the Web uses alternating episode formats. One week will feature a thorough analysis of an SEO trend or topic (such as using heatmaps to inform your strategy). The next week, host Erin Sparks will recap recent SEO and AI news.
Episodes clock in around the one-hour mark, so they’re a good way to catch up on in-depth SEO news over lunch or on your commute.
If You Like This, Check Out:
The Search Engine Land YouTube channel. The videos here are a mix of deep dives on specific topics, industry event recaps, and news updates.
3. SERP’s Up: Best For Professional SEOs
Frequency: Weekly
Topics covered: SEO career growth, marketing metrics, digital marketing
Listen on: Spotify, Apple Podcasts, Amazon Music
SERPs Up is a show for SEO professionals, hosted by SEO professionals. While hosts Mordy Oberstein and Crystal Carter both work at Wix, you don’t have to be a Wix user yourself to benefit from the podcast.
Oberstein, Carter, and other SEO experts they invite on the show share expertise on a wide range of platform-agnostic topics. Some episodes of the podcast cover specific technical SEO issues, while others discuss salary, career growth, and more.
If You Like This, Check Out:
Wix’s SEO webinars that feature some of the same industry experts and related topics in a different format. Some of these webinars are Wix-specific, however, most of the content applies to anyone.
4. Search Off The Record: Best for New Marketers
Frequency: Monthly
Topics covered: Google Search, UX and SEO, content marketing
Listen on: YouTube, Spotify, Apple Podcasts, iHeartRadio
Search Off the Record is a great resource for beginners starting on their SEO and digital marketing journey. While new episodes only tend to drop monthly (and sometimes less frequently), each one contains information that comes directly from Google employees.
By listening to this show, you can learn how Google makes different SEO-related decisions, discover how to perform specific tasks in Google tools, and more.
If You Like This, Check Out:
Moz Whiteboard Friday videos. Each video breaks down an important SEO or digital marketing topic in less than 15 minutes, and covers things both beginners and seasoned pros should know.
5. Search Engine Roundtable: Best For Search Engine Marketers
Frequency: Daily
Topics covered: SEM news, industry events, PPC, AI
Search Engine Roundtable is hosted by Barry Schwartz, contributing editor at Search Engine Land. Every day, Schwartz and his team deliver essential updates on topics related to SEM—though these short (10- to 15-minute) episodes are great for SEOs, too!
I like that Schwartz changes the graphic for each podcast episode to show the date and topic. This makes it easy to decide if I want to listen to an episode, whether I’m accessing the show through a podcast player or YouTube.
If You Like This, Check Out:
Schwartz’s Search Buzz Video Roundup available on Apple Podcasts. He covers related topics, keeping a focus on news—but including more SEO content and updates related to industry lawsuits.
6. Local SEO Tactics: Best for Small Businesses
Frequency: Monthly
Topics covered: Local SEO, Google Business Profiles, keyword research
Listen on: YouTube, Spotify, Apple Podcasts, iHeartRadio, Amazon Music
The Local SEO Tactics podcast brings together SEO experts who explain local marketing topics in easy-to-understand ways. While any SEO professional could listen to this podcast to learn more about local marketing, it’s also suitable for small business owners interested in improving their online presence.
Each episode typically runs for less than an hour, and with only one episode per month, you have plenty of time to practice implementing new techniques.
If You Like This, Check Out:
The Semrush Local SEO Course. It covers everything you need to know about local marketing and is a great starting point for anyone who’s new to this industry.
7. Search News You Can Use: Best for AI SEO Information
Frequency: Semi-monthly
Topics covered: SEO, GEO, AI, Google updates
Listen on: YouTube, Spotify, Apple Podcasts
Search News You Can Use is an SEO and AI podcast hosted by Dr. Marie Haynes. I first started following Dr. Haynes back in 2017, when her content was strictly focused on organic search. Today, she produces an increasing number of episodes focused on AI and generative engine optimization (GEO).
While Dr. Haynes does talk about AI beyond its SEO purposes, most of her content still focuses on organic search—and how it’s evolving thanks to things like ChatGPT and Google’s Agent2Agent protocol. The show is a great resource for getting an overview of key changes to the Google ranking algorithm, too.
If You Like This, Check Out:
Dr. Haynes’ AI News You Can Use newsletter. Some of the content overlaps with her videos, but you get it in a different format. There’s also a community you can join to discuss related topics with other SEO professionals.
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8. Analytics Power Hour: Best for SEO Analysts
Frequency: Biweekly
Topics covered: Data analysis and AI
Listen on: YouTube, Spotify, Apple Podcasts
The Analytics Power Hour isn’t a marketing podcast, per se, but one that contains useful information for SEOs. If you’re working on honing your tech SEO skills and want to learn more about data analytics and even AI, this show deserves a spot on your playlist.
You can dip in and out of the Analytics Power Hour based on your interests. Each episode dives deep into a single topic like outliers, regressions, and benchmarking, so you can choose what you want to learn.
If You Like This, Check Out:
The Women in Tech SEO newsletter. Each weekly edition includes links to videos, articles, podcasts, and other resources by and for technical SEO practitioners.
9. Search With Candour: Best for Professional Development
Frequency: Weekly
Topics covered: GEO, content optimization, AI agents, SEO agencies
Listen on: YouTube, Spotify, Apple Podcasts
The Candour Agency’s Search With Candour podcast delivers a new episode every Monday. Each episode dives into an intermediate to advanced SEO topic—so it’s great for professionals who want to level up their game at work.
Most of the weekly podcast episodes include input from at least one guest marketing expert, though some take a Q&A format or are a recording of a panel discussion.
If You Like This, Check Out:
The Clearscope YouTube channel. There are a mix of Q&A, panel, interview, and webinar videos that dive deep into all kinds of topics—though many are geared toward helping you improve your SEO content marketing and overall SEO strategy.
10. The SEO Mindset Podcast: Best for Personal Development
Frequency: Weekly
Topics covered: Communication, wellbeing, personal branding, mindfulness
Listen on: YouTube, Spotify, Apple Podcasts
The SEO Mindset Podcast is a weekly show hosted by Tazmin Suleman and Sarah McDowell. Unlike the other podcasts on this list, Suleman and McDowell focus on what makes professional marketers tick—and how we can all improve our productivity, mindfulness, and more.
Even though the podcast title mentions SEO, I think the show is suitable for anyone in digital marketing. Each episode focuses on personal and professional development, with insights delivered by the two hosts or a guest.
If You Like This, Check Out:
Off The Grid—it’s technically a podcast about leaving social media as a business owner, but it includes episodes on digital wellness, creativity, productivity, marketing trends, and more.
Keep Growing in SEO With Access to Great Data
It’s important to equip yourself with the right tools as you grow and learn from these podcasts. Getting accurate SEO data is the first place you want to start. While you’ll hear a wide range of SEO tools discussed in the podcasts we’ve shared here, make sure you’re choosing something reliable—like Semrush.
By itself, Semrush is a great way to explore Search Engine Results Pages (SERPs). These are the web pages that Google displays when users enter search queries.
You can see what keywords are triggering your brand to appear in LLM results, analyze websites to see the secret to their SEO success, plan a content strategy, and more. And when paired with the trend data found in Exploding Topics Pro, it turns you into a true SEO powerhouse.
Try Exploding Topics Pro and Semrush for free—with our exclusive promo code you get 14 days to explore both tools, test out the new marketing strategies you’ve learned, and see how the right software can help you level up your SEO performance.
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Written By
Emily is a freelance content writer at Exploding Topics. A former news correspondent, she has over 15 years' experience creati... Read more