Emily is a freelance content writer at Exploding Topics. A former news correspondent, she has over 15 years' experience creating B2B SEO content that resonates with humans, not just algorithms. Through her SEO consultancy, she helps SaaS companies connect with their ideal audience through organic search. Emily can also be found leading SEO training sessions for nonprofits and incubators like Nest, WomensNet, and more.
Emily’s Most Recent Posts
Screaming Frog vs. Semrush: Which SEO Tool is Best?
Screaming Frog vs. Semrush: Which SEO Tool is Best?
Screaming Frog and Semrush are both reliable search engine optimization tools, but they serve different purposes. Screaming Frog is a website crawling tool used to identify tech...
Google Keyword Planner vs Ahrefs: Which is Best?
Google Keyword Planner vs Ahrefs: Which is Best?
Google Keyword Planner and Ahrefs are two search engine optimization (SEO) tools often recommended for beginner marketers. While it’s possible to get great keyword ideas using e...
How To Perform an SEO Audit
How To Perform an SEO Audit
From changing search engine results pages (SERPs) to the increasing popularity of AI search tools, SEO is rapidly shifting its shape in 2025. Conducting an in-depth website audi...
Top 16 Competitive Intelligence Tools for SEO & Market Research
Top 16 Competitive Intelligence Tools for SEO & Market Research
Do you know what your competitors are doing right now to capture more of your market? You might think so. But without a reliable competitive intelligence tool in your arsenal, y...
Diib vs Semrush: Are These SEO Tools Equal in 2025?
Diib vs Semrush: Are These SEO Tools Equal in 2025?
Whether you want customers to find your local business on Google Maps or you’re trying to get your blog posts picked up by the AI Overview, you need a search engine optimization...
Best Hootsuite Alternatives in 2025 (Cheaper + More Powerful)
Best Hootsuite Alternatives in 2025 (Cheaper + More Powerful)
Social media moves fast; a scheduling and management platform like Hootsuite can help make your job as a marketer easier. But Hootsuite isn’t the only (or even the best) social...